Marco Plumbing
Local business marketing for a GTA plumbing service
Recapturing Local Business
Marco Plumbing of Whitby, Ontario was ready to work with a trusted and knowledgeable digital marketing partner to help them recapture local business.
Mark Fermo and his team at Marco Plumbing needed a digital marketing partner that can deliver a complete reset of their digital presence.
Our goal was to execute a digital roadmap, including a new website and a focus on local content, to drive business to Mark. We wanted to show Mark value for his marketing spend that he hadn't experienced previously.
The Branding
We gave Marco Plumbing's old logo a fresh new colour scheme - one that was still recognizable, but followed current trends.
Our design team developed a standardized brand guide, with pre-determined colour schemes, logo variants, and font choices to be used on digital and print marketing.
The Website Re-Design
Our designers set out to capture Marco Plumbing's business with a new and modern feel, but still exudes trust, transparency, and confidence that the community is looking for from the plumbing trade.
Choosing Squarespace as the web platform for its flexibility and reliability, we delivered a brand new website that is optimized and aligned with Google's EEAT principles - a proven way to organically increase site visitors.
Local Business SEO And Fresh Content
Their previous website was attracting the majority of its visitors from the United States, people who are not eligible local customers. We began a campaign of locale-optimized fresh content to help recapture lost market share in Whitby, Oshawa, Durham, and the GTA.
We developed blogs and social media videos and posts with content and language relevant to their ideal customer base, to increase its relevancy in Google Maps and local search.
CMO On-Demand
We embedded our brand strategists, designers, and developers to become part of Marco Plumbing’s team to execute on long-term marketing and business strategies.
From monthly email campaigns, to landing pages, to social media curation, our team continuously and thoughtfully delivers value that drive leads, awareness, and sales.
"Jen and Ray at Promentum are a breath of fresh air. They explain everything, very knowledgeable, and always are in communication."
Mark Fermo - Marco Plumbing
More Featured Work
Developing a refreshed brand strategy to introduce a new way to teach outdoor education for teachers in North America.
Designing a new refreshed brand and a customized email funnel to convert leads into customers.
Developing a rebranded identity and a fresh website to introduce users to the fastest ISP in Canada.